Top 20 New Social Media Networks (2025)
In modern society, it’s virtually impossible that someone hasn’t heard of social networking giants like Facebook, Instagram, and X (formerly Twitter).
What you may not have heard about, however, are the dozens of new social networks geared toward serving niche markets.
From pregnant mothers to African American professionals and more, here are 20 of the hottest social networks for 2025.
1. Partiful
5-Year Search Growth: 99x+
Global Search Volume: 81.5K
Year Founded: Jan 2020
Location: Brooklyn, New York
Users: Unknown
Summary: Partiful is a social party-planning platform designed to facilitate event organizing. The platform allows users to effortlessly create party pages for various social events.
Google searches for Partiful have taken off since the start of 2022, and the company has been backed by $27.3M of funding.
2. Quest
5-Year Search Growth: 206%
Global Search Volume: 28.3K
Year Founded: 2005
Location: Bangalore, India
Users: Unknown
Summary: Since the 2020 pandemic, employers have found it increasingly difficult to find employees with the skillsets they require to operate in the modern economy. At the same time, baby boomers and members of Gen Z feel the skills they’ve developed over their lifetime are becoming increasingly irrelevant in today’s job market. Enter Quest App.
Founded by Quest Alliance, a youth-empowerment-focused non-profit, Quest App is a digital learning platform that aims to provide users with “employability skills” for the 21st century. More importantly, they provide support from a large community of learners and trainers. With 8 million job openings in the US alone, it's easy to see how both employers and prospective employees could benefit from the Quest App.
3. Threads
5-Year Search Growth: 233%
Global Search Volume: 3.1M
Year Founded: 2023
Location: Los Angeles, California
Users: 200M
Summary: Threads launched in mid-2023, offering competition to Twitter (now X). The social media platform owned and operated by Meta Platforms rapidly gained users and is marketed as Instagram's text-based conversation app.
Neymar Jr. is currently the most-followed user on Threads.
4. Noplace
5-Year Search Growth: 33%
Global Search Volume: 12.9K
Founded: 2024
Location: San Francisco, CA
Users: Unknown
Summary: Noplace is a social media platform launched in July 2024 by Tiffany Zhong, a former venture capitalist known for her work with Gen Z-focused startups. Designed to appeal to Gen Z users, Noplace combines elements of early 2000s social networks like MySpace and X. It features customizable, multi-colored profiles and a text-only feed, emphasizing simplicity and self-expression.
As of its public launch, Noplace had raised $19 million in Series A1 funding, with a pre-money valuation of $75 million.
5. Lemon8
5-Year Search Growth: 1,700%
Global Search Volume: 161.2K
Year Founded: Apr 2020
Location: Enschede, Netherlands
Users: 8M+
Summary: TikTok's parent company, ByteDance has begun promoting its photo-sharing social media project in the US. Already popular in Japan and Thailand, Lemon8 has seen a surge in Google searches since the start of 2022.
The app has been gaining traction in the US market, recently rising to the top of the App Store charts for lifestyle apps. While on the Google Play Store, Lemon8 has already been downloaded over 5 million times.
However, Lemon8 is subject to a looming US ban. It's one of a number of banned social media apps, with various ByteDance products being prohibited in the US.
6. Made With Friends
5-Year Search Growth: 944%
Global Search Volume: 280
Founded: 2015
Location: Stockholm, Sweden
Users: 250k+
Summary: Made With Friends subverts the traditional social media blueprint, instead asking users' friends to post to their profile pages. TTYL has previous experience when it comes to this concept, initially implementing it with its Poparazzi app.
The Made With Friends TikTok account has enjoyed reasonable early success, accumulating over 60,000 followers and almost half a million likes.
7. Supernova
5-Year Search Growth: 100%
Global Search Volume: 3.8K
Founded: Oct 7, 2012
Location: London, UK
Users: Undisclosed
Summary: Over the last decade, both social entrepreneurship and environmentally conscious entrepreneurship have emerged as highly popular trends. At the same time, millennials are utilizing social media and crowdfunding sites to support causes they believe in in ways unseen in prior generations.
To take advantage of these trends, Supernova positions itself as the social network that gives back. In particular, they claim to share 60% of all ad revenue with charities of the users’ choosing. In March of 2022, for example, they funneled their income toward Ukraine.
8. Airchat
5-Year Search Growth: 300%
Global Search Volume: 10.9K
Year Founded: 2024
Location: Lewes, DE
Users: 50,000+
Summary: Launched in April 2024, Airchat breaks away from traditional text-based social media by focusing on push-to-talk, voice-first public messaging. The audio-forward app produces transcripts from speech and has gained near-instant popularity.
The Airchat X account has amassed over 30,000 followers in a short space of time.
9. Bluesky
5-Year Search Growth: 1,333%
Global Search Volume: 3.6M
Year Founded: 2023
Location: Seattle, WA
Users: 35M+
Summary: Bluesky is a decentralized social media platform offering users customizable algorithms, user-managed moderation, and a domain-name–based handle system. As of May 2025, Bluesky has over 35 million registered users, with millions of daily active users worldwide.
10. Jagat
5-Year Search Growth: 167%
Global Search Volume: 54.4k
Year Founded: 2023
Location: Singapore
Users: 10M
Summary: Jagat is a location-based social media platform designed to encourage real-world interactions by allowing users to share their real-time locations, discover nearby activities, and connect with friends and new people. Launched in March 2023, the app quickly gained popularity, surpassing 10 million users globally by December 2023.
While the company has not disclosed the exact amount raised, Jagat secured a Series A funding round in October 2023 with participation from Southeast Asian investors .
11. Sunroom
5-Year Search Growth: 3,700%
Global Search Volume: 1.3K
Year Founded: 2020
Location: Los Angeles, CA
Users: Unknown
Summary: Over the past few years, adult-leaning content-sharing apps have gained enormous momentum. Many of these platforms, however, are run by men and have come under scrutiny for everything from body-shaming to pornography-related merchant account violations.
Sunroom, however, is owned and operated by women who share an aggressively body-positive, sex-worker-friendly company culture (as outlined in their Manifesto). More importantly, they’re aiming to steal market share from billion-dollar-producing competitor OnlyFans.
12. Substack
5-Year Search Growth: 3,067%
Global Search Volume: 517.1K
Year Founded: 2017
Location: San Francisco, CA
Users: 35M+
Summary: Substack is an online social platform for newsletter creation. Total funding for the platform has so far exceeded $90 million.
Search interest has grown steadily since 2020 as more and more users flock to the newsletter hub. As of late 2024, the platform had accumulated more than 2 million paid subscriptions.
13. Substack Notes
5-Year Search Growth: 1,200%
Global Search Volume: 960
Year Founded: 2023
Location: San Francisco, CA
Users: Unknown
Summary: Substack Notes is a short-form content feature introduced by Substack in April 2023, enabling creators to share posts—referred to as "notes"—that include text, images, links, and videos. Designed to resemble X's interface, Notes offers a dedicated feed where users can like, reply, and "restack" (share) posts, fostering engagement within Substack's ecosystem.
As of April 2024, Substack reported over 35 million active subscriptions. While specific user numbers for Notes are not disclosed, the feature has contributed to the platform's growth by enhancing content discovery and audience interaction.
14. Xiaohongshu (RedNote)
Global Search Volume: RedNote: 135K / Xiaohongshu: 60.5K
Founded: 2013
Location: Shanghai, China
Users: 300M+
Summary: Xiaohongshu (known in the West as "Little Red Book" or "RedNote") is a Chinese social media app that combines the functionality of photo-sharing social apps like Instagram and Pinterest.
RedNote picked up a surge of users in the US in late 2024. Ahead of the possible ban on TikTok, American content creators set up RedNote accounts to archive their videos and post new content. This trend resulted in the app hitting the #1 spot in the Apple App Store. Qian Qua reports that RedNote now has 300 million users worldwide.
15. Public
5-Year Search Growth: 29%
Global Search Volume: 552.9K
Year Founded: 2015
Location: New York, NY
Users: 25M+
Summary: Investment app Public has received a significant amount of backing in the form of over $300 million. The social platform focuses on stocks, treasuries, crypto, ETFs, and alternative assets. Users have the option of a premium account offering advanced data and analyses for $8 per month.
There have been several spikes in search interest for Public, most recently coming in mid-2022.
16. Fizz Social
5-Year Search Growth: 7,300%
Global Search Volume: 550
Founded: 2021
Location: Palo Alto, California
Users: Unknown
Summary: Launched in 2021, Fizz is a private campus-specific platform moderated by other students. Having started at Stanford University, the app has now expanded to other colleges, prioritizing moderation and community health among its core values.
17. Caffeine
5-Year Search Growth: 46%
Global Search Volume: 13.8K
Founded: April 1, 2016
Location: California, US
Users: 350K+
Summary: As multiple companies on this list have proven, taking a proven social networking concept and cloning it to focus on a sub-niche of the industry is a proven strategy. And what better network to clone than TikTok – the live video giant that’s risen from relative obscurity to getting more downloads than Instagram in just two years?
Meet Caffeine. Copying TikTok’s emphasis on live video, Caffeine has taken aim at the urban African-American crowd. With content that includes rap battles, street dancing, standup comedy, and more, Caffeine promotes itself through partnerships with high-profile African-American influencers and celebrities. This tactic gained them almost half a million website visitors in March of 2022.
18. Dispo
5-Year Search Growth: 98%
Global Search Volume: 107.6K
Year Founded: 2019
Location: Los Angeles, CA
Users: 1M+
Summary: Formerly known as David's Disposable, Dispo is a photo-sharing app launched in 2019 by YouTuber David Dobrik and Natalie Mariduena. The original launch of the app saw it top the App Store's most downloaded free apps.
Since then, the app has been rebranded as Dispo and has expanded from its initial single-layer camera to a fully-fledged social network. Dispo has seen a steady increase in Google searches since launching, with a notable spike in 2021 after the rebrand.
19. WattPad
5-Year Search Growth: -34%
Global Search Volume: 13.1M
Founded: Nov 7, 2006
Location: Toronto, Canada
Users: 94M+
Summary: As many forums have proven over the years, both writers and readers love to congregate around - and share their opinions about - stories. From industry heavyweights like GoodReads to erotica forums, story lovers are both highly active and voracious in their appetite for new material.
To tap into that demand, social network WattPad brands itself as the place “Where stories live”. Unlike Reddit or most storytelling forums, however, WattPad’s social network aspect makes it dramatically easier for writers to build a loyal tribe of fans (without having to market themselves). Further, they offer a host of writing tools and resources, including the possibility of getting their work published in book format or converted into a TV series or movie.
20. Crunchyroll
5-Year Search Growth: 118%
Global Search Volume: 9.2M
Year Founded: 2008
Location: San Francisco, CA
Users: 120M+
Summary: While people who aren’t fans might not know it, anime is one of the largest entertainment sub-niches on the planet. In 2020, it was estimated to be worth $22.6 billion. To put that in perspective, the worldwide movie industry was worth $41 billion in 2019.
With so much money sloshing around – and so many fans – it should come as no surprise that a host of blogs, forums, etc. have popped up around the anime industry. To tap into that demand, Crunchyroll offers live streaming, blog updates, and social networking (reminiscent of YouTube’s comment section) all in one. And with over 120 million users, they seem to be doing something right.
Key Takeaways
With some of the largest companies on the planet operating in space, the social network industry is ferociously competitive.
Despite this, startups across the globe are finding ways to steal market share by serving niche markets and meeting unmet needs – a trend we expect to continue into 2026 and beyond.
You may also like:
Stop Guessing, Start Growing 🚀
Use real-time topic data to create content that resonates and brings results.
Share
Newsletter Signup
By clicking “Subscribe” you agree to Semrush Privacy Policy and consent to Semrush using your contact data for newsletter purposes
Written By
Josh is the Co-Founder and CTO of Exploding Topics. Josh has led Exploding Topics product development from the first line of co... Read more