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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
FILTER BY:
5 years
beauty
Fino hair mask
201K
Volume
+7100%
Growth
This deep conditioning treatment is renowned for its ability to repair and nourish damaged hair. It features ingredients such as royal jelly extract and lipidure, which enhance hair texture, moisture retention, and overall manageability, setting it apart from other hair masks. The Fino hair mask is particularly beneficial for individuals with dry, damaged, or unmanageable hair seeking intensive care and restoration.
exploding
Eyebrow threading
450K
Volume
+7100%
Growth
Eyebrow threading is a hair removal technique that originated in South Asia and the Middle East, involving the use of a thin, twisted cotton thread to remove unwanted hair. This method is known for its precision, allowing for cleaner lines and more defined eyebrow shapes, and is often considered less painful than waxing. It is particularly popular among individuals seeking a chemical-free, quick, and long-lasting solution for eyebrow grooming.
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Ginseng cleansing oil
8.1K
Volume
+7100%
Growth
Skincare product designed to attract and absorb makeup and residue while adding moisture to the skin. It gently dissolves impurities without clogging pores and acts as a conditioning agent to smooth the skin. Ginseng cleansing oil is particularly beneficial for individuals seeking a gentle yet effective makeup remover that also provides hydration and skin conditioning.
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Jones Road Beauty
110K
Volume
+7100%
Growth
Cosmetics brand offering a range of beauty products including tinted moisturizers and foundations. Known for their quality, medium coverage, and suitability for all skin types, Jones Road Beauty differentiates itself with its focus on clean and effective formulations. The brand primarily targets individuals seeking high-quality, versatile beauty products that cater to various skin types and tones.
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Beef tallow soap
18.1K
Volume
+7000%
Growth
This soap is crafted from rendered beef fat, known for producing hard, long-lasting bars with a creamy lather. It is appreciated for its moisturizing properties, making it a popular choice in natural and traditional soap-making practices. The primary users of this soap are individuals seeking natural skincare products with nourishing and hydrating benefits.
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Skintific lip serum
14.8K
Volume
+7000%
Growth
This lip serum is formulated to enhance the appearance of lips by brightening, smoothing, and evening out their tone. It addresses common lip concerns such as darkness, two-toned appearance, and dryness, setting it apart with its targeted approach to lip care. The product is aimed at individuals seeking to improve the aesthetic and health of their lips, particularly those experiencing uneven pigmentation or dryness.
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Oqhair
5.4K
Volume
+6900%
Growth
OQHAIR is an online retailer specializing in human hair bundles and lace wigs. They offer a wide variety of wig styles, including glueless, pre-cut lace, and HD lace wigs, catering to different preferences and needs for natural-looking hair solutions. OQHAIR primarily targets individuals seeking high-quality, versatile, and fashionable wigs for everyday wear or special occasions【24†source】.
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Boho tribal braids
1.6K
Volume
+6900%
Growth
Boho tribal braids are a hairstyle that combines elements of bohemian and tribal aesthetics, featuring a mix of different braid styles and often incorporating accessories like beads and shells. This hairstyle is known for its free-spirited and natural appearance, offering a versatile and unique look that can be styled in various ways. Boho tribal braids primarily appeal to individuals seeking a distinctive and culturally inspired hairstyle that emphasizes creativity and individuality.
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Yerba mate eye gel
2.4K
Volume
+6900%
Growth
Eye gel formulated to revitalize and energize tired, puffy eyes using yerba mate extract. Rich in antioxidants and polyphenols, it helps fight oxidative damage, resulting in brighter and more radiant skin around the eyes. This product is particularly beneficial for individuals looking to reduce puffiness and dark circles, often appealing to those with busy lifestyles or insufficient sleep.
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Scandinavian biolabs
14.8K
Volume
+6900%
Growth
Danish brand specializing in hair growth solutions using non-toxic, powerful, and natural ingredients. The company differentiates itself by focusing on the efficacy and safety of its products, aiming to provide effective hair care without harmful chemicals. Scandinavian Biolabs primarily targets individuals experiencing hair loss or seeking natural hair growth solutions.
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Island twist braids
14.8K
Volume
+6700%
Growth
Protective hairstyle that involves twisting two strands of hair around each other to create a rope-like braid. This style is versatile, low maintenance, and popular in various cultures, offering multiple styling options while protecting natural hair from damage and promoting growth. Island twist braids are particularly favored by individuals with natural hair seeking a stylish yet protective and low-maintenance option.
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Hume deodorant
8.1K
Volume
+6700%
Growth
This is a personal care product designed to provide long-lasting odor protection and freshness. It is distinguished by its ability to maintain effectiveness during intense physical activities, such as workouts, offering a reliable solution for active individuals. The target demographic includes those seeking a durable and effective deodorant option, particularly people with active lifestyles.
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Elorea
33.1K
Volume
+6600%
Growth
Brand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody, fresh, and more, differentiating itself by reflecting the soul of Korea in its offerings. The brand primarily targets individuals who appreciate unique, culturally inspired fragrances and high-quality design.
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Hello klean
18.1K
Volume
+6600%
Growth
A brand that focuses on personal care products, particularly those related to hair and skin care. Known for innovative solutions to common issues like hard water, which can affect hair and skin health, they offer products such as a shower filter designed to reduce the effects of hard water by removing minerals and impurities. Their products are targeted at individuals looking to improve the condition of their hair and skin by preventing dryness and damage caused by mineral deposits.
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Watery Lip Gloss
720
Volume
+6500%
Growth
Watery lip gloss is a lightweight, hydrating lip product designed to provide a glossy, translucent finish with a non-sticky feel. It typically contains water-based or gel-like formulas that offer a refreshing sensation while delivering sheer color and a dewy, plump effect. Watery lip gloss is popular among individuals who prefer a natural, moisturizing lip look with a comfortable, barely-there texture.
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Skintific
246K
Volume
+6500%
Growth
Skincare brand led by renowned dermatologist Dr. Elena Martinez, focusing on addressing diverse skin concerns with scientific precision and sustainability. Skintific differentiates itself by utilizing advanced technologies such as LED light therapy to reduce and prevent wrinkles, offering effective and innovative skincare solutions. The brand primarily targets individuals seeking scientifically-backed skincare products to address aging and other skin concerns.
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Argireline oil
50
Volume
+6400%
Growth
Peptide commonly used in anti-aging skincare products to reduce the appearance of wrinkles. Typically found in serums and creams, Argireline helps to relax facial muscles, thereby minimizing the formation of fine lines and wrinkles. It is primarily targeted at individuals seeking to diminish signs of aging and improve skin texture.
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Twisted loop towel
170
Volume
+6400%
Growth
The Twisted Loop Towel is a type of towel crafted using twisted loop fibers, designed to enhance absorbency and softness. The twisted loop construction increases the surface area and density of the towel, making it more effective at absorbing moisture while retaining a plush feel. This towel is ideal for individuals seeking a luxurious, highly absorbent option for home or spa use, often appealing to those who prioritize comfort and quick-drying capabilities in their linens.
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Qure skincare
6.6K
Volume
+6300%
Growth
Qure skincare is a brand that aims to bridge the gap between professional expertise and accessible skincare. It focuses on providing science-based solutions and making effective skincare more accessible by bypassing traditional industry gatekeepers, differentiating itself through its commitment to scientific rigor and accessibility. The target demographic includes individuals seeking professional-grade skincare solutions without the high cost or inaccessibility typically associated with such products.
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Recovery Bath Soak
40
Volume
+6200%
Growth
A recovery bath soak is a wellness product formulated to help relax muscles, relieve soreness, and rejuvenate the body after physical exertion or stress. It often contains ingredients like Epsom salt, essential oils, and minerals known for their soothing and therapeutic properties. Recovery bath soaks are ideal for athletes, fitness enthusiasts, and individuals seeking a restorative and calming bathing experience.
exploding
Duo Chrome eyeshadow
20
Volume
+6200%
Growth
Duo chrome eyeshadow is a type of eyeshadow that shifts between two distinct colors depending on the angle of light, creating a multidimensional and iridescent effect on the eyelids. It is formulated with special pigments that reflect light in different hues, offering a unique and dynamic appearance compared to standard eyeshadows. This product is ideal for individuals seeking creative, bold makeup looks, especially for those who enjoy experimenting with eye-catching, transformative color effects.
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Tranexamic acid moisturizer
320
Volume
+6100%
Growth
Skincare product formulated to address hyperpigmentation, uneven patches, and dark spots. Tranexamic acid moisturizer enhances overall skin brightness and evens out skin tone, distinguishing itself by its ability to inhibit melanin production and reduce discoloration. This product is particularly beneficial for individuals with hyperpigmentation issues, dark spots, or those seeking a more uniform and radiant complexion.
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Vitamin b5 moisturizer
3.6K
Volume
+6100%
Growth
Moisturizers containing Vitamin B5, also known as Panthenol, are designed to enhance skin hydration and improve its barrier function. This ingredient acts as both a humectant and an emollient, drawing moisture into the skin while preventing water loss, and it also possesses anti-inflammatory properties that help soothe irritation and redness. Vitamin B5 moisturizers are particularly beneficial for individuals seeking to improve skin softness, hydration, and overall health, especially those with sensitive or dry skin.
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Nail extensions
165K
Volume
+6100%
Growth
Artificial enhancements placed over fingernails to add length and improve appearance, made from materials like acrylic, gel, and silk. Each type offers unique application processes and maintenance requirements, with acrylics providing a hard protective layer, gels cured under UV light, and silk wraps strengthening the nail. These extensions are popular for their aesthetic appeal and versatility in nail art, appealing to individuals seeking enhanced nail aesthetics.
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Clean girl aesthetic
260K
Volume
+6100%
Growth
The Clean girl aesthetic is a style trend characterized by an effortlessly polished appearance, often featuring slick-back ponytails, minimal makeup, and neutral wardrobe basics. This aesthetic emphasizes a lifestyle that includes activities like practicing pilates, consuming healthy foods such as smoothie bowls, and shopping at upscale grocery stores like Whole Foods. It primarily appeals to individuals who value a minimalist, health-conscious, and well-groomed lifestyle.
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Silicone face tape
2.9K
Volume
+6000%
Growth
Beauty product used to temporarily lift and tighten the skin, often for cosmetic purposes. It is typically used to create a more youthful appearance by smoothing out wrinkles and fine lines, and can be hidden under makeup or hair. The tape is popular for special occasions or photo shoots where a temporary lift is desired.
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Redensyl hair growth serum
320
Volume
+5900%
Growth
Hair growth serum designed to promote hair growth and combat hair loss using a blend of natural ingredients. Redensyl contains DHQG, EGCG, Glycine, Zinc Chloride, and Meta-bisulfate, which work together to reactivate dormant hair follicles, stimulate new hair growth, and improve overall hair health. This product is targeted at individuals experiencing hair thinning or loss, seeking a plant-based alternative to traditional treatments.
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Lyma laser
27.1K
Volume
+5700%
Growth
This skincare device utilizes low-level laser therapy to promote skin rejuvenation. It is designed to enhance skin radiance, even out skin tone, and reduce puffiness with regular use over several months, distinguishing itself with its non-invasive approach to skincare. The Lyma Laser is primarily targeted at individuals seeking advanced, at-home skincare solutions for improved skin appearance and health.
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swati
49.5K
Volume
+5700%
Growth
Swati is a common given name in India and other South Asian countries, often used for females and rooted in Sanskrit, meaning 'a star' or 'precious.' It can also refer to the Swati language, a Bantu language spoken in Eswatini and South Africa, or the Swati people, an ethnic group in Eswatini known for their cultural heritage. Additionally, in Hindu astrology, Swati is one of the 27 nakshatras (lunar mansions) associated with the star Arcturus.
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Niacinamide dew drops
1K
Volume
+5600%
Growth
Skincare serum designed to provide hydrating, illuminating, anti-aging, and pore-minimizing benefits. This product is known for its versatility, being suitable for various skin types including oily skin, and can also be used as a makeup primer. Niacinamide dew drops are particularly popular among individuals seeking a cruelty-free skincare solution that enhances skin radiance and texture.
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